Lassie Dog Co. brand mark

There's a little Lassie in every dog

Because at the heart of every dog is a hero

A Champion For All

For 75 years, Lassie has symbolized what we love most about our own four-legged friends. A champion of selflessness, courage and loyalty, Lassie has been a hero to generations young and old, human and canine alike.

Fetch some adventure

The Adventure Continues

Today, Lassie celebrates the hero in every dog. The patient companions and the trusted confidantes. The workout partners and the snuggle buddies. The rough-housers and the show dogs. It’s true, you’ll find a little Lassie in every dog. Because at the heart of every dog is a hero.