Animal Fat Fat Obtained from the tissue of mammals and/or poultry in the commercial process of rendering or extracting
Ascorbic Acid Source of Vitamin C which helps prevent common diseases, anemia, and hemmorhage
Beef Tallow Fate derived from beef
Beta-Carotene Substance from plants that the body converts into Vitamin A; Also acts as an antioxidant and an immune system booster
BHA (Butylated Hydroxyanisole) Artificial fat preservative permitted only at relatively low levels; has been associated with liver damage, foetal abnormalities and metabolic stress; also had questionable relationship with cancer
BHT (Butylated Hydroxtoluene) Artificial fat preservative permitted only at relatively low levels; has been associated with liver damage, foetal abnormalities and metabolic stress; also had questionable relationship with cancer
Borage Oil An essential fatty acid, maintaining cell structure and producing energy; source of important nutrients i.e. phtosterols and beta-sitosterin as well as phopholipids which aid in digestion of fats
Brewers Rice Small fragments of rice kernels that have been separated from the larger kernels of milled rice
Brewers Yeast The dried non-fermentive, non-extracted yeast that results as a by-product of the brewing of beer and ale
Brown Rice The unpolished rice left over after the kernels have been removed
Calcium Carbonate Pure form of limestone that is ground into powder; source of calcium, necessary for bones and teeth to help prevent osteoporosis; also useful for the temporary relief of occassional indigestion
Calcium Propionate Artificial preservative; also used as a source of calcium which is easier to absorb than conventional caustic calcium sources
Carob Rich in complex sugars, minerals & vitamins; contains tannins, anti-diarrhetic agents, for dogs and cats; dried carob in combination with dried tumeric, rosemary, fenugreek and kelp help support the skeleton
Chicken By-Product Meal Consists of the ground, rendered and clean parts of carcass of slaughtered poultry such as necks, feet, endeveloped eggs and intestines without feathers; and inferior source of protein
Chicken Fat Fat obtained from tissue of chicken; source of energy and high quality fat providing 20% to 30% essential fatty acids utilized for a healthy skin and coat
Citric Acid Natural preservative; an organic acid; it is widely found in fruits and acts as a very effective transporter across gastrointestinal mucosa
Corn Gluten Meal The by-product after the manufacture of corn syrup or starch and its direct residue after removal of the bran, germ, and starch
Corn Meal Put through drying process, then cleaned, steamed and outer hull removed
D-activated Animal Sterol Source of Vitamin D3, which helps the absorption of calcium and phosphorous necessary for healthy bones and teeth
Dehydrated Chicken
Dried clean, fresh chicken flesh from carcass, free of skin, bones, feathers, heads, feet and entrails.
Dicalcium Phosphate
Natural supplement which provides essential calcium and phosphate requirements of dog and cats
DL-methionine
Natural amino acid which serves as a urinary acidifier and maintains liver function.
Dried Cayenne
A dried fruit used as a stimulant for the whole organism. Increases blood flow, tones the nervous system, revives appetite and helps respiration.
Dried Corn Fermentation soluble product
Source of added enzymes in the form of Bacillus Subtilis, Aspergillus Niger and Aspergillus Oryzae
Dried Dandelion
In combination with turmeric & fenugreek, reduces the risk of diabetes. Also helps control excess weight when combined with turmeric. A bitter herb, dandelion is an excellent tonic and detox agent. Helps heal skin problems such as eczema
Dried Fennel
The seeds and occasionally the roots and stems are utilized. Helps gas evacuation, and is also mild expectorant and diuretic.
Dried Fenugreek One of oldest medicinal plants used to help in treating anaemia, diabetes and weight loss.
Dried Ginger This root helps gas evacuation produced by gastrointestinal fermentation. Also prevents vomiting and can be used as  antidote to several food toxins.
Dried Rosemary Its essential oils are recognised for their antioxidant properties. Helps detoxify cardiovascular and liver systems. Also increases bile production, which favours the digestion of fats.
Dried Saccharomyces Cerevisiae Fermentation Extract Provides important modulators of gastrointestinal health. Removes harmful bacteria from the gastrointestinal tract, enhances digestive function & stimulates immune system.

Dried Turmeric
Multiple functions include protecting the liver, increasing bile secretion and preventing gall bladder stones. This herb is also anti-arthritic.
Ethoxyquin An artificial preservative that is used to prevent spoilage in dog food.
Ethylenediamine Dihydriodide Source of iodine which is essential for the proper functioning of the thyroid gland (metabolic regulation)
Ferrous Sulphate Iron supplement. Provides iron needed by body to produce red blood cells. Used to help treat/prevent iron deficiency anaemia, caused by pregnancy, poor diet etc.
Fish Meal Clean, dried & ground tissue of undecomposed whole fish or fish cuttings which may or may not have oil removed
Flax Meal Enhances metabolism, intracellular enzymes, protein synthesis and malignant cell proliferation
Fructooligosaccharides Modifies the composition of the colonic microbiota. Also has additional nutritional properties on digestive parameters like colonic pH and stool bulking.
Glucosamine (sulphate/hydrochloride) A compound with anti-inflammatory properties, which helps alleviate arthritic symptoms. Also keeps joints healthy for optimal cartilage development
Ground Corn Entire ground clean corn kernel. A source of starch that provides energy to the pets.
Ground Wheat Entire ground clean wheat kernels including bran, germ and starch
Ground Whole Grain Barley The entire barley kernel, ground or chopped
Ground Whole Grain Sorghum The grain of the sorghum plant, ground or chopped
Guar Gum A polysaccharide used as a thickener.
Inositol Primarily used in the treatment of liver problems, depression, panic disorder and diabetes. Also aids in the breakdown of fats, helps in the reduction of blood cholesterol
Iron Proteinate Important for cellular respiration and oxygen carrier
L-arginine
An amino acid that releases human growth hormone and enhances fat metabolism.
L-carnitine Helps reduce body fat & increase lean tissue mass, creating positive effects such as muscle protection during calorie restriction.
Lecithin
A rich nutrient that lowers blood cholesterol levels. It is believed that it strengthens arteries thus controlling blood pressure. Also helps reduce the fat content within arterial walls
L-lysine A key amino acid needed for growth, tissue repair and production of antibodies, hormones and enzymes.
L-tryptophan Essential amino acid and metabolic precursor to serotonin. Serotonin acts as a chemical messenger or neurotransmitter in the central nervous system.
Lutein Lutein is first considered to be essential for proper eye function & vision. Also powerful antioxidant that helps maintain a strong immune system defending against the risk of disease
Manganese Proteinate Chelated source of manganese which is important for fat metabolism, reproduction, active enzymes & help produce ossein
Manganous Oxide Source of manganese which is important for fat metabolism, reproduction, active enzymes & help produce ossein
Meat By-Products Clean parts of slaughtered animals, not including meat. These include lungs, spleen, kidneys, brain, liver, blood, bone, and stomach and intestines freed of their contents. It does not include hair, horns, teeth, or hooves.
Menadione Sodium Source of Vitamin K activity which is useful for good blood coagulation
L- lysine Monohydrochloride An essential amino acid that supports the muscle development and maintenance.
Monosodium Phosphate A source of mineral phophorus and is needed for proper bone development.
Peanut Hulls The outer hull of the peanut shell
Phosphoric Acid Artificial flavor used to acidify foods and beverages
Potassium Iodide Is 76.5% iodine which is essential for proper functioning of the thyroid gland (metabolism regulation) as well as source of potassium which is important in controlling the activities of the heart, muscles, nervous system etc.
Poultry By-Products Clean parts of slaughtered poultry such as heads, feet, and internal organs (like heart, lungs, liver, kidneys, abdomen, and intestines). It does not contain feathers.
Propyl Gallate Synthetic preservative used to increase the shelf life of the food product. 
Pyridoxine Hydrochloride Source of vitamin B6. Important in the protein transformation. Helps to transform linoleic acid into arachidonic acid. 
Riboflavin Source of vitamin B2. Helps prevent neurological disorders, opacification of the cornea and maintains healthy skin and coat.
Rosemary Extract Its essential oils are recognised for their antioxidant properties. Helps detoxify cardiovascular and hepatic (liver) systems.Also increases bile production, which favours the digestion of fats
Sodium Hexametaphosphate A chemical known to be effective in the removal of extrinsic tooth stains
Sorbitol An artificial sweetener that is often used in diet foods.
Sorbic Acid Artificial preservative used to prevent the foof from spoilage.
Soybean Meal Grinding of the soybeans after the chemical or mechanical extraction of the oil
Soybean Mill Run Consists of coarse and fine particles of soy bran and soybean shorts (offal from the tail of the mill from commercial soybean milling)
Taurine A non-essential sulphur-containing amino acid. Plays important role in bile acid metabolism and digestion by emulsifying the dietary lipids in the intestine.
Thiamin More commonly known as vitamin B1 used in to prevent the beriberi disease.
Tocopherols - mixed (vitamin C & E) Naturally occurring compounds used as a natural preservative. Function as antioxidants, preventing the oxidation of fatty acids, vitamins and some other nutrients
Vegetable Oil The product of vegetable origin obtained by extracting the oil from seeds or fruits which are processed for edible purposes
Vitamin A Acetate / Supplement  Useful for reproduction functions and healthy skin & coat; helps keep visual system in good health and produce antibodies
Yeast Culture Used for improved gastrointestinal functions by converting the indigestible and insoluble proteins, starches and grains into a more digestible form for a better energy release.
Yucca Schidigera Extract
Contains inner bark, which are "uresase inhibitors",  reducing the activity of enzymes responsible for the odors in dogs and cats feces.
Zinc Methionine Complex Vital in several enzyme system and is important in such functions as proper growth, reproductive capacity, immune response and bone and skeletal soundness.
Zinc Oxide Color additive.
Zinc Proteinate Chelated source of zinc which is necessary to maintain healthy skin and hair. Important for the body metabolism, coenzymes, calcification and helps remove vitamin A from the hepatic (liver) content.